Trust Inspire Book

Trust & Inspire is the solution to the future of work

In his newest and most transformative book, Trust & Inspire, Stephen M. R. Covey makes the compelling argument that even though our world has changed drastically, our leadership style has not.

Most organizations, teams, schools, and families today still operate from a model of “Command & Control,” focusing on hierarchies and compliance from people. But because of the changing nature of the world, the workforce, the work itself, and the choices we have for where and how to work and live, these old rules of leadership no longer apply.

  • WSJWall Street Journal #1 Best Seller

Trust & Inspire is a New Way of Leading

It starts with the belief that people are creative, collaborative, and full of potential.

People with this kind of leadership are inspired to become the best version of themselves and to produce their best work.

People don’t want to be managed; they want to be led.

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Author and Keynote Speaker

Stephen M. R. Covey

Stephen M. R. Covey is the New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust, which has been translated into 22 languages and has sold over 2 million copies worldwide. He is also the author of the newly released Wall Street Journal bestseller, Trust & Inspire: How Truly Great Leaders Unleash Greatness in Others, which was named as the #1 Leadership Book of 2022 by the Outstanding Work of Literature Awards.

Stephen brings to his writings the perspective of a practitioner, as he is the former President & CEO of the Covey Leadership Center, where he increased shareholder value by 67 times and grew the company to become the largest leadership development firm in the world.

A Harvard MBA, Stephen co-founded and currently leads FranklinCovey’s Global Speed of Trust Practice. He serves on numerous boards, including the Government Leadership Advisory Council, and he has been recognized with the lifetime Achievement Award for “Top Thought Leaders in Trust” from the advocacy group, Trust Across America/Trust Around the World.

Stephen is a highly sought-after international speaker who has taught trust and leadership in 57 countries to business, government, military, education, healthcare, and NGO entities.


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Leaders operate under license from those they lead and serve, and as such, bear a responsibility to help them succeed. Not just to perform better, but to become better—to perform with purpose. Trust & Inspire is a powerful approach to people and leadership found precisely at the intersection of performance and purpose.

Indra Nooyi

Former Chairman & CEO, PepsiCo


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Trust & Inspire is important. It’s the compelling answer to the traditional Command & Control and carrot-and-stick approaches to leading people. No one wants to get caught up in these industrial-age management techniques, yet still today, almost everyone does. Trust & Inspire provides a practical framework and process for bringing out the best in ourselves—and the best in others.

Frances Frei

Harvard Business School professor, and co-author of Unleashed


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For years, I have told people that my favorite book is The Speed of Trust—after reading Trust & Inspire, I now have to say I have two favorite books.

Eric Yuan

Founder and CEO, Zoom Video Communications


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Many leaders are looking for a style that’s more uplifting and empowering than Command & Control, but few are clear on where to start. This book is brimming with ideas on how to bring out the best in people.

Adam Grant

#1 New York Times bestselling author of Think Again, and host of the TED podcast WorkLife


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Training and Development

Fundamental Beliefs Of Trust And Inspire Leaders

Fundamental Beliefs of Trust & Inspire Leaders™

The core tenets of the “Trust & Inspire” leadership model focus on five transformative beliefs that alter the perceptions and actions of leaders. Leaders adhering to this model harbor a wide-ranging view of individuals and leadership, being deeply aware of, and directed by, essential principles about human productivity. When these principles are collectively internalized, they shape a unique “Trust & Inspire” leadership mentality.



Helps leaders and managers at all levels identify and close trust gaps that exist in the organization. As a result of attending this work session, participants will be able to better manage change and lead high-performing teams that are agile, collaborative, innovative, and engaged.



Helps individual contributors communicate transparently with peers and managers, improve their track record of keeping commitments, collaborate in new ways, and learn new skills that help them close trust gaps within their team.



No matter your initiatives or training needs, you can now have access to all of FranklinCovey’s content.

The 3 Stewardships
of a Trust & Inspire Leader